Google Grants

How do we work?

If you have a new or underutilized Google Grant, we offer a 90 day account restructuring and learning engagement, or longer term monthly account management & strategic advice. We’ll talk on the phone and provide reports, updates and recommendations twice a month.

Orientation

We’ll help clarify the current rules and best practices of the program & Adwords platform so that you have a better understanding of ways to structure an account, use targeting features, research keyword lists, write ads and create site links. As rules and tools evolve, we’ll keep you updated on current trends and upcoming opportunities.

Strategy & Structure

We’ll work with you to identify your goals, priority landing pages, and target audiences. We’ll create a campaign conversion framework, research keywords, and write ad copy with the idea that the account will highlight and amplify your organizational goals and website structure.

Weekly Optimization

We monitor & optimize ad campaigns in order to improve the quantity & quality of clicks. We conduct ongoing research to make sure we’re using the best keywords & ads. We focus on conversion tracking goals for awareness, event promotion, advocacy & development

Sounds intriguing

Thanks, As part of our bi-monthly meetings, we’ll update you on campaign progress, discuss new content updates, brainstorm on learnings & update evergreen/seasonal ad groups. Please get in touch if you’re still reading!